as declared in Giving away Super Bowl tickets wouldn’t address these problems, though it may assuage their effect: declining popularity, ergo declining viewership and declining revenue.
More than a third of all Americans will be tuned into the Super Bowl next month.
Naturally, the NFL has a convoluted system for Super Bowl ticket distribution.
In the past 10 years, the average Super Bowl attendance has been about 75,000.
For the first time ever, our teams will meet in the Super Bowl.
GNC Super Bowl Commercial Nixed by NFL
The Super Bowl spot was the centerpiece of an effort to position GNC as a retailer that deserves a second look.
“It won’t be on the Super Bowl, but we’ll tell [our story] on other platforms,” he said.
Related Stories GNC Goes Big With First Super Bowl BuyThat said, Mr. Hennion said the company “had a weird feeling” something was wrong beginning last week.
And on Sunday, the company still plans to hold its Super Bowl party in its Pittsburgh headquarters.
According to Mr. Hennion, the NFL has approval rights over commercials in the big game.
Super Bowl ad rejected by NFL amid questions
The Super Bowl ad was part of a marketing effort by the company to reboot its brand.
USA TODAY SportsGeneral view of the NFL gold shield logo at the 50-yard line to commemorate Super Bowl 50 during the 2016 Pro Bowl at Aloha Stadium.
“And then at 1 o’clock (Monday) we were notified by Fox that the NFL had rejected us, our commercial and rejected us as an advertiser in the Super Bowl.
The problem for GNC is that it is listed on the NFL and NFL Players Association’s prohibited list for a reason.
A 30-second commercial during the Super Bowl this year costs about $5 million.
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