according to NEW YORK (AP) — Nutritional supplement seller GNC intended to use a 30-second Super Bowl ad to revamp its image.
NFL spokesman Brian McCarthy cited policy that’s part of the league’s collective bargaining agreement with the NFL Players Association that prohibits the use of performance-enhancing substances.
The company’s pricy Super Bowl ad — a 30-second spot is estimated to cost around $5 million this year — was an attempt to do some reputational rehab.
A number of companies in the past have had to switch out or modify their Super Bowl ads because they were rejected due to their content.
GoDaddy has had a spot rejected for being too racy.
The random NFL jerseys fans are wearing in Houston is the best thing about the Super Bowl
I did not see very many Falcons jerseys, but there was a wide selection of NFL jerseys on display in Houston.
Maybe Falcons fans will show up later in the week.
Here are some of my favorites…Matt Schaub plays for the Falcons, so this counts as like half a Falcons jersey, I guess.
“Raise your hand if you own the only Colt McCoy jersey on earth” – The Microsoft tablet dude, probably.
There just doesn’t seem to be many in Houston as I write this on Wednesday.
GNC Super Bowl Ad Nixed By NFL Because It Sells Banned Substances
GNC sells 7 DHEA products, 45 products containing synephrine and one product with octopamine (in addition to synephrine).
Two dozen U.S. soldiers died from using ephedrine supplements through 2003 due to cardiovascular events exacerbated by intense exercise and dehydration.
Although the NFL lumps DHEA in with anabolic steroids, no conclusive evidence exists that it causes an increase in muscle mass.
GNC, the Pittsburgh-based nutritional supplement chain, has been ruled ineligible by the NFL to show its advertisement because the chain sells products that contain three of the 162 substances that are banned by the league.
(USA Today and Advertising Age first reported the story on Monday but were mistaken in saying only two of GNC’s product ingredients were banned by the NFL.)
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