As it stated in A+E Networks, a joint venture between The Walt Disney Company and Hearst, has taken an equity stake in the National Women’s soccer League (NWSL).
Women’s soccer received a massive profile boost in 2015 with the FIFA Women’s World Cup, which the U.S. women’s national team won to a TV audience of 25.4 million on Fox.
As part of the deal, A+E Networks channel Lifetime will become an official sponsor of the League and an official broadcast partner.
Women’s soccer is coming to Lifetime.
The “NWSL Game of the Week on Lifetime” will air every Saturday on the channel at 4 p.m.
referring to Lifetime Network will become an official sponsor and broadcast partner of the National Women’s soccer League in a three-year deal after its parent A+E Networks acquired an equity stake in the pro women’s soccer league.
The broadcasts will be done via NWSL Media, which will act as the media and commercial arm of the league overseeing its global broadcast and sponsorship rights.
The league is supported by the Canadian soccer Association and the U.S. soccer Federation.
“A+E and its resources are a fantastic fit for women’s professional soccer and will have a major impact on continuing to raise the profile of what we feel is already the best and most competitive league in the world.”
The joint venture is negotiating with potential partners to stream the games not airing on Lifetime.
A+E Networks Buys Stake in National Women’s Soccer League
The media company is taking a 25% stake in the National Women’s Soccer League, according to people familiar with the matter.
The deal also means a commercial shot in the arm for the National Women’s Soccer League, which is the sport’s third attempt at a women’s professional league in the U.S. in the last 15 years.
It will create a separate joint venture, NWSL Media, that will oversee its broadcast and sponsorship rights, the company announced Thursday.
In addition to sponsorships and broadcast deals, NWSL Media will manage all the league’s digital assets and streaming platforms.
The move represents a programming departure for A+E Networks, a joint venture of Walt Disney.
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