referring to (Photo: Erich Schlegel, USA TODAY Sports)The NFL was encouraged enough by its return to Mexico City to plan games there the next two seasons.
Ease and price of travel to Mexico, among other factors, contribute to the greater tourism impact there than in London, Waller said.
Total domestic and international tourist spending was $43 million, including $32 million that was incremental to the Mexico City economy, the study said.
USA TODAY SportsRaiders fans flocked to last November’s game in Mexico City.
There’s no doubt the Mexico City market could support more than one game in a season, Waller said.
as mentioned in
NFL study says Texans-Raiders Mexico City game generated $45 million
Posted by Curtis Crabtree on February 23, 2017, 1:33 AM ESTA study commissioned by the NFL on last year’s game between the Houston Texans and Oakland Raiders played in Mexico City has determined the event generated $45 million.
The Raiders will return to Mexico City next season and host the defending Super Bowl champion New England Patriots.
In a story by the Associated Press on the study – produced by Ernst and Young – the activity around the game generated $43 million in tourist spending, of which $32 million was incremental to the Mexico City economy.
It was the first NFL game to be played in Mexico since the San Francisco 49ers and Arizona Cardinals played in the same stadium in 2005.
The 27-20 victory by the Raiders was attended by 76,473 at Estadio Azteca.
as mentioned in
NFL commissioned study shows $45 million Mexico City impact
“EY’s research demonstrates the value to Mexico City from hosting the NFL game …” said Mark Gregory, the group’s chief economist.
The Texans-Raiders game in Mexico City last November generated an increase of $45 million in the city’s gross revenues, the NFL said Thursday.
Total domestic and international tourist spending was $43 million, of which $32 million was incremental to the Mexico City economy.
The NFL, which had previously played a regular-season game at Azteca Stadium in 2005, will return to Mexico City next season when the Raiders host the Patriots.
Fan engagement around the game included 205,000 people attending the NFL Fan Fest in Chapultepec Park and more than 55,000 people taking part in other community events in the city during game week.
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