according to That can be a viable model, and indeed has proven to be one for MLB over the past decade or so.
That doesn’t mean the sport shouldn’t strive for improvement, or perhaps work to protect itself from further viewership erosion.
Rob Manfred is looking for ways to improve things, and as he recently told Forbes, one of those options is shortening commercial breaks:“I fully agree with the idea of examining our commercial load in our broadcasts and is something that we should be doing,” Manfred said.
Those dead periods are not healthy and that’s the ‘pace’ piece of it,” he said.
But if a change would improve the ratings, especially among younger viewers (the demographic MLB is targeting with these moves), the tradeoff could be worth it.
Rob Manfred is open to shortening commercial breaks during MLB games
Even though Manfred is talking about shortening commercial breaks publicly for the first time, it’s been on the table for awhile.
Manfred spoke to Maury Brown of Forbes and stated his willingness to look at shortening commercial breaks as a way to improve pace-of-action.
At first blush, shortening commercial breaks doesn’t seem like a bad idea.
He wants them to look at pitchers at the end of commercial breaks to see how many are ready to go early, and who needs more time.
“I fully agree with the idea of examining our commercial load in our broadcasts and is something that we should be doing,” Manfred said.
referring to MLB’s never-ending quest to speed up the pace of the game could include shorter commercial breaks, commissioner Rob Manfred told Forbes.
New pace of play rules instituted this season include eliminating the four-pitch intentional walk and forcing managers to decide within 30 seconds whether they will challenge a call.
“I fully agree with the idea of examining our commercial load in our broadcasts and is something that we should be doing,” Manfred told Forbes’s Maury Brown.
Rules enacted for the 2015 season helped reduce game time by about six minutes on average, but players have pushed back against the rules that will go into effect this season.
“There are contractual limitations on when we can do this; we have existing commitments.
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