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Deadline : declared in ‘Game Of Thrones’ Teams With Major League Baseball For Cross Promotions

As it stated in Here’s a novel double-play combo: This summer at least 19 Major League Baseball teams will participate in a cross-promotional partnership with HBO to draw attention to its hit Game Of Thrones.
The deal works for MLB because GoT will introduce the new episodes in the middle of the baseball season.
The promotions will not take place during baseball’s All Star Game, but will cross over to MLB’s apps and digital properties.
HBO has not set a firm date to begin Season 7, but has said that it will take place this summer.
“We’ve had a longstanding partnership with HBO” whose HBO Now streaming service is powered by MLB’s BAMTech technology platform, says the league’s EVP of Business Noah Garden.

as informed in

Major League Baseball officially instituted seven new rules for the 2017, several of which address pace of game concerns.

Other rules, which address issues other than the pace of game were also implemented or clarified in existing rules.
When the replay rules were adopted, the decision as to whether or not to challenge a call was supposed to be “immediate.”
The rules changes came from concern over pace of game considerations, while others arose from elsewhere.
The Carter Capps Rule.
Commissioner Rob Manfred hasn’t been shy about pursuing changes to the game that would work to improve the pace of the game, and several of the new rules address those concerns.

Major League Baseball partners with 'Game of Thrones' to reach younger audience

as informed in Part of Major League Baseball commissioner Rob Manfred’s to-do list is figuring out how to make the sport appeal to a younger demographic.
Rather, MLB has partnered with Game of Thrones — the HBO series based on George R.R.
Here are some details, courtesy of Deadline:Specific promotional offerings have yet to be determined — and will vary by team.
But they’ll include development of collectible and co-branded merchandise, ticket packages, giveaways, theme nights, and social media events.
While most of Manfred’s proposed solutions include improving the time of play, the one that was announced on Wednesday has nothing to do with the on-the-field action.

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